Baheya Cancer Hospital: The Sweet Donation

This case study describes how the Baheya Women's Cancer Hospital in Egypt raised awareness and donations during Ramadan by posting its message on dessert boxes.

Campaign details

Brand: Baheya Cancer HospitalBrand owner: ResalaLead agency: FP7/CAI, Part of McCann WorldgroupCountry: EgyptIndustries: Charities & voluntary organisationsMedia channels: Direct marketing, Other & ambient media, Social mediaBudget:...