Babyshop: World Without Walls

Babyshop, a children's retailer, used a multichannel approach to redefine its brand strategy during Ramadan in the Middle East.

Campaign overview

'World Without Walls', aunched during Ramadan 2018 (May-June 2019) across the MENA region, shares how Babyshop, a children's retailer, engaged children and inspired adults, by sharing a new perspective in a world divided, about seeing the world throu

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