BT Sport: #GoalsRecreated

Ed Cracknell

This case study shows how BT Sports, a sports broadcaster, successfully kicked off its summer programming in the UK with a campaign that recreated famous football moments and asked fans to submit their own.

Campaign details

Brand: BT SportBrand Owner: BTLead Agency: BT in house (Creative)Contributing Agencies: Maxus (Media Buying)Country: United KingdomIndustries: Telephone & internet services, TV channels, services, programmesMedia Channels:Online video, Social...

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