BT Sport: #GoalsRecreated

This case study shows how BT Sports, a sports broadcaster, successfully kicked off its summer programming in the UK with a campaign that recreated famous football moments and asked fans to submit their own.

Campaign details

Brand: BT Sport Brand Owner: BT Lead Agency: BT in house (Creative) Contributing Agencies: Maxus (Media Buying) Country: United Kingdom Industries: Telephone & internet services, TV channels, services, programmes Media Channels:Online video, Up to 500k

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