Audi/Vorsprung Durch Technik: Beautiful Cars With Amazing Brains

Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.

Campaign details

Advertiser: Audi Brand: Audi Agency: BBH London Country: United Kingdom

Objectives

Audi had experienced remarkable growth since the 2000s, moving from third place in premium car market sales (with half the sales of the leader BMW) to first pla

Make Audi appear:

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