Art Institute of Chicago: Van Gogh's Bedrooms - The power of an immersive idea

The Art Institute of Chicago (AIC), a museum in the US, successfully launched its new exhibition and increased brand awareness by inviting people to step into a life-size replica of a painting.

Campaign details

Brand: Art Institute of ChicagoAdvertiser: Art Institute of ChicagoAgency: Art Institute of Chicago; Leo Burnett Chicago

Introduction

We live in an increasingly divided world.

It's a world of 'culture wars'. A world of 'us' versus 'them'....

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