Art Fund: How A Little Charity Grew Its Revenues And Saved More Art By Thinking Big

Art Fund, a British charity, used emotional campaigning and its first ever film, to raise its sales performance of the National Art Pass.

Challenge, context & objectives

The Art Fund was founded in 1903 by a small group of artists motivated by the UK government's inadequate museum funding. Its purpose has remained unchanged ever since: to help the UK's museums and art galleries to buy and display important works of a

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