Arper: Can chairs talk? How image and text mining helped bolster Arper’s brand

Arper, a furniture brand, used AI to mine data as part of a five-year strategy to strengthen its brand and discover how to sharpen its digital communications.

Synopsis

Arper is an Italian furniture designer whose products grace offices, homes and commercial settings in more than 90 countries worldwide, making it one of the biggest players in the global market. Well-known among the design community for their

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