Ariel: Dads Share the Load

Rajat Mendhi, Manisha Sain

This case study shows how Ariel, a detergent brand, continued a social campaign to engage with its Indian audience about gender inequality in housework.

Campaign details

Brand: Ariel MaticBrand Owner: Procter & Gamble IndiaLead Agency: BBDO IndiaContributing Agency: Red Ice FilmsCountry: IndiaIndustries: Laundry productsMedia Channels:Cinema, Online video, Other & ambient media, Outdoor, out-of-home,...

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