Are you insured, Scarlett? 'I can't think about that right now … I'll think about that tomorrow': How MetLife imagined a new future for the insurance industry … and is delivering it today

Carlos Fonseca, Adam Riley and David Smith

This paper explains a research-led, three-pillar transformation that took place within the business of MetLife, the global insurance provider, to create a more customer-centric organisation.

Visionary change is a very disciplined business

This paper explains the visionary transformation introduced by MetLife to the way it does business. This approach recognised that visionary transformation does not result from an idea drifting mysterious that is then magically turned into concrete action. Visionary transformation follows a structured process that puts the power of strategic foresight in the of change. In this paper, we review the three key pillars of our

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands