Amazon Prime Reading: Everyone is an Amazing Book

Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.

Campaign details

Brand: Amazon Prime Reading Brand owner: Amazon China Lead agency: McCann Worldgroup China Country: China Industries: Online retail Media channels: Mobile & apps Budget: Up to 500k

Executive summary

Chinese people are showing less interest in re

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