Always: Relevant content led to massive impact with young women

Always, a feminine hygiene brand, engaged young women in Denmark in a discussion of menstruation which led to a 65% increase in Always usage.

Campaign details

Brand: AlwaysAdvertiser: AlwaysAgency: Denmark

Campaign Summary was the perfect platform for Always to both reach and engage young women. The partnership resulted in overwhelming results – there is an increase of 65% in the target group who is, after the six months long campaign, using Always.

The campaign revolved around themes that would both enlighten and entertain about something all women face, menstruating.

This partnership between Always and is a perfect example of what relevant content on the right platform can contribute with.

The set...

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