Always: React to Shamers

Always, the feminine hygiene brand, increased brand equity in Israel by helping teen girls stand up to social shaming.

Campaign details

Brand: Always Brand owner: Procter & Gamble Lead agency: MediaCom Israel Contributing agencies: Google Israel, React Country: Israel Industries: Feminine hygiene Media channels: Content marketing, Events & experiential, Online display, Online video, Public relations, Social media, Television, Virtual & augmented reality, Word of mouth, advocacy

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