Al Tayer Motors: Unseen Potential

Tahaab Rais, Mario Morby

Car dealership Al Tayer Motors got its staff to create an art project from old car parts to showcase its dedication to service to drive brand preference in the UAE.

Campaign details

Brand: Al Tayer MotorsBrand owner: Al Tayer MotorsLead agency: FP7 McCann DubaiCountry: United Arab EmiratesIndustries: Automotive industry (general)Media channels: Email marketing, Events & experiential, Websites & micrositesBudget:...

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