Al Rajhi Bank: The Woman Behind the Veil

Islamic bank Al Rajhi Bank used digital outdoor posters and Bluetooth beacons to create a connected tech experience and encourage female customers in Saudi Arabia to take up its personalised credit card.

Campaign details

Brand: Al Rajhi BankBrand owner: Al Rajhi BankLead agency: FP7 McCann RiyadhContributing agencies: Millimeter Productions, Pixel MobCountry: Saudi ArabiaIndustries: BanksMedia channels: Mobile & apps, Outdoor, out-of-homeBudget:Up to...

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