Campaign details
Brand: Al Rajhi BankBrand owner: Al Rajhi BankLead agency: FP7 McCann RiyadhContributing agencies: Millimeter Productions, Pixel MobCountry: Saudi ArabiaIndustries: BanksMedia channels: Mobile & apps, Outdoor, out-of-homeBudget: Up to 500k
Executive summary
Challenge:Al Rajhi Bank is the leading Islamic bank in a conservative, yet evolving, Saudi Arabia. It’s a bank that aimed to appeal to the female audience in that evolving Saudi Arabia. We needed to move women to consider Al Rajhi Bank – a bank that hadn’t resonated with women previously – leveraging...