Brand: AkbankAdvertiser: AkbankAgency: MediaComCountry: Turkey
To promote Akbank Jazz Festival's 28th anniversary and emphasize our motto, we focused on converting the city into jazz music and rovided our audience to location-based audio experience with using geo-fencing technology.
Objectives and Strategy
The most perennial jazz event in Turkey, Akbank Jazz Festival celebrated its 28th anniversary. In accordance with festival's longstanding motto; ''Jazz State of the City'', we developed an ''audio content'' project which's not only limited to concert areas.
Execution and Media
We collaborated with Turkey's most listened online radio...