Akbank Jazz Festival: Adaptive Jazz Radio Campaign

Akbank, a bank, created a location-based experience for jazz lovers to celebrate the 28th anniversary of its jazz festival in Turkey.

Campaign details

Brand: AkbankAdvertiser: AkbankAgency: MediaComCountry: Turkey

Campaign Summary

To promote Akbank Jazz Festival's 28th anniversary and emphasize our motto, we focused on converting the city into jazz music and rovided our audience to location-based audio experience with using geo-fencing technology.

Objectives and Strategy

The most perennial jazz event in Turkey, Akbank Jazz Festival celebrated its 28th anniversary. In accordance with festival's longstanding motto; ''Jazz State of the City'', we developed an ''audio content'' project which's not only limited to concert areas.

Execution and Media

We collaborated with Turkey's most listened online radio...

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