Age UK Loneliness Index

Age UK, the charity for older people, used an emotional video to increase awareness of the problem of loneliness among older people, and increase volunteering and donations.

Campaign details

Brand: Age UKBrand owner: Age UKLead agency: Manning Gottlieb OMDContributing agencies: DrumCountry: United KingdomIndustries: Charities & voluntary organisationsMedia channels:Content marketing, Mobile & apps, Outdoor, out-of-home,...