Aflac 'outducks' a reputational deficit

Aflac, an insurance company, used PR in the US to showcase its commitment to corporate social responsibility.

Campaign details

Brand: AflacAgency: FleishmanHillard

Situation

Chances are you're familiar with voluntary insurance giant Aflac and its quirky Duck mascot. The 62-year-old company is one of Fortune's Best Places to Work and World's Most Admired Companies,...

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