Advertising Industry’s New ‘Pivot’

Assessing the impact of the changing landscape within categories on ad agencies and what they can do to retain relevance.

No Planet for Old Businesses

Exhibit 1:

On 16 June 2017, Amazon.com Inc. announced that it is acquiring Whole Foods Market Inc., for $13.7 billion in an all-cash transaction. (Garcia, 2017)

By the end of that day, Walmart, Kroger, Target & Costco had lost their market caps by 5.8%, 7.1%, 9.1% and 15.7% respectively.

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