Advance: Pet Talks

Advance, the specialist pet food brand, launched Pet Talks to reach pet owners in Spain resulting in 15m video views.

Campaign details

Brand: AdvanceAdvertiser: Affinity Pet CareAgency: Arena Media BarcelonaCountry: Spain

Campaign Summary

Advance is a specialist pet food brand that had been mostly relying on veterinarians to prescript its products to pet owners. With the relaunch of their new positioning, they decided it was time was to focus on the pet owner to be their own prescriber, by empowering them with all the information regarding the science of dog and cat care.

Because, only by knowing and understanding our pets, we can give them the best for their health and wellbeing.


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