Luxury brand marketing: Making a luxury brand

This article discusses the nature of desire and how this relates to luxury brands. People engage with brands to help them engage with the world: to reflect experiences and frame how they want to be perceived.

Luxury brand marketing: Making a luxury brand

Nir WegrzynBrandOpus

Luxury brands tap into our search for happiness and must appeal to the subconscious and conscious parts of our psyche, explains BrandOpus's Nir Wegrzyn, as he explores how to build a luxury...

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