This article focuses on the growth of the digital health and wellness sector, with an emphasis not only on what sub-categories are expanding, but also on how this is affecting the marketing approach of some brands outside the category, which are integrating health and wellness into their offerings.
Digital strategy in healthcare marketing
This article is part of a series of articles on digital strategy in healthcare marketing. Read more.
The intersection of digital and wellness continued to be a hot area of brand innovations in 2019. Some D2C well