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Three steps brands must take to measure the business return of sponsorship

Tom Goodchild

Outlines best practice in the field of sponsorship measurement.
  • Data analysis
  • Effectiveness studies
  • Measuring ROI
  • Sponsorship effectiveness
  • Global

Creating a sports sponsorship framework

This article is part of a series of articles on creating a sports sponsorship framework. Read more.

Executive summary

Last year, ESP predictedthat global sponsorship spending would hit $65.8bn in 2018, a 4.9% year-on-year...

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