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Sponsorship in transition: The outlook for 2020

Jim Andrews

A summary of key trends in the North American sponsorship market.
  • Data management
  • Event sponsorship
  • Sponsorship effectiveness
  • Sports sponsorship
  • United States

Creating a sports sponsorship framework

This article is part of a series of articles on creating a sports sponsorship framework. Read more.

Having tracked corporate sponsorship activity and identified trends in the field for more than 30 years—first as chief...

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