Digital strategy in healthcare marketing
This article is part of a series of articles on digital strategy in healthcare marketing. Read more.
At a glance
Patients and health practitioners are actively looking for ways to understand and articulate their needs through the health journey, so healthcare marketers can use social media much more effectively if they look at social ad units as vessels for relevant content instead of as places to deploy programmatic advertising automation. Brands that furnish this content strategically activate a network effect that uses the audience as a distribution method far more effective at targeting and prompting actions in ways that drive better health outcomes – and ROI that is exponentially more effective than every other channel.