Finding and activating the ‘sweet spot’ on the sponsorship platform

Professor Tony Meenaghan, Jill Downey and Jamie Macken

Examining how brands can stand out in a cluttered sponsorship property.

Creating a sports sponsorship framework

This article is part of a series of articles on creating a sports sponsorship framework. Read more.

Introduction

Sponsorship, like many related industries, is undergoing fundamental and rapid change, wrought largely...

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