Developing an e-sports sponsorship framework in Asia

A five-step guide for brands considering entering into an e-sports sponsorship in Asia.

Creating a sports sponsorship framework

This article is part of a series of articles on creating a sports sponsorship framework. Read more.

Definition

In short, an e-sport is a form of competition using video games. Any particular video game that has an element of determining a winner or loser between two or more teams or players at any given instance can be considered an e-sport.

While many games claim to be an e-sport, in my opinion only a small number can truly be classified as such. One of the pre-requisites for any successful e-sport game begins with having...

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