Adani Wilmar Limited: Fortune Foods - Fortune Savours the Brave

Fortune Foods, a supermarket brand, launched an emotional film that showed soldiers receiving home-cooked meals from their mothers to promote its products in India.

Agency: Geometry Encompass, India

The Summary Statement

People who stay away from home miss home food the most. While some have the option to visit often and savour home food, our Jawans (soldiers) who stay the farthest away, miss out on it. Owing to perpetual tensions with neighbours China & Pakistan

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