Grads of Life: 7-Second Resumes

Grads of Life, an initiative run by the Ad Council in the US, worked with unemployed young people to create short videos that showcased their skills, changed perceptions, and helped them into work.

Campaign details

Brand: Grads of LifeBrand owner: Ad CouncilLead agency: 22squaredCountry: United StatesIndustries: Charities & voluntary organisationsMedia channels:Events & experiential, Online video, Social media, Television, Websites &...