Campaign details

Brand: Grads of Life
Brand owner: Ad Council
Lead agency: 22squared
Country: United States
Industries: Charities & voluntary organisations
Media channels: Events & experiential, Online video, Social media, Television, Websites & microsites
Budget: Up to 500k

Executive summary

Right now, six million young adults are not employed or in school. Meanwhile, there are four million job openings out there, with two thirds of employers saying they have trouble finding new hires.

The problem? Hiring managers spend an average of only seven seconds looking at a resume. That's a huge barrier to overcome, especially for candidates without a college degree or traditional experience. So 22squared partnered with the Ad Council and Grads of Life to help give young, talented adults the attention they deserve.