Achieve marketing excellence through benchmarking

Explains how the benchmarking process can be applied to marketing, describing seven marketing capabilities worth benchmarking, from product development to marketing implementation.

Benchmarking marketing activity

This article is part of a series of articles on benchmarking marketing activity. Read more.

We live in a competitive and dynamic business environment. Being able to adapt is essential to survive. Every business leader is feeling the pressure for more and faster growth. Those businesses that can deliver more, faster, better and less expensively are more likely to survive – even thrive.

Addressing these challenges requires a well-founded and solid strategy. Companies use the strategic planning process to identify what the business should become and how to best achieve their vision. Part of this...

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