A code for customer-centricity: ten principles to win brand love

Consumers are becoming more skeptical and less patience in their interactions with brands – building brand love is more important than ever.

Businesses that boast ad nauseam about their ‘customer obsession’ are mostly paying lip service, according to HubSpot’s managing director for APAC, Shahid Nizami.

“A lot of businesses today say they are ‘customer first&rs

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