ARF slams Cambridge Analytica, drives toward new codes and standards for research

The Advertising Research Foundation (ARF), the trade body, is pushing for ethics, transparency and best practices to drive the research industry forwards at a time of growing complexity.

The Advertising Research Foundation (ARF) officially has rescinded the David Ogilvy Award handed to Cambridge Analytica – the now defunct research firm that illicitly harvested data from millions of Facebook profiles– in the competition’s “big data” category...

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