bubly sparkling water (PepsiCo): Bublé vs. bubly

bubly Sparkling Water, a carbonated water brand, expanded its presence within a fast-growing category and unleashed bubly's playful personality on the country's biggest stage with its Bublé vs. bubly campaign.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

Marketing challenge

To expand presence within a fast-growing category and unleash bubly's playful personality on the world's biggest stage to be

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands