Zillow Group: Zillow Offers launch

The Zillow Group, an online real estate brand, positioned itself as a 'no stress, no hassle' way for consumers to sell their houses in the USA with its campaign Zillow Offers Launch.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

The challenge was multi-layered: define and size a new opportunity for customer growth for Zillow Group, communicate a resonant message, and de

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