SEC Network (ESPN): We Love it Here

ESPN, a sports channel, drove awareness of the scale of the offerings of its Southeastern Conference (SEC) Network in the USA by launching its campaign We Love It Here.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

In 2014, the ESPN SEC Network became the most successful cable network launch in television history. Since launch, the network has experienced

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands