Adobe: r/Layer

Adobe, a computer software company, partnered with Reddit, a social news website, to inspire awareness and trial of the Creative Cloud Suite by bringing the product to life on the platform globally.

Campaign summary

Adobe partnered with Reddit to inspire creativity and awareness/trial of the Creative Cloud Suite by bringing the product to life on Reddit. A community canvas called "r/Layer" was built – inspired by Adobe's layers tool – where Reddi

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands