Fanta: Creating more play in MENA

This case study describes how Fanta, a fruit flavoured soda brand with negligible market share in the Middle East and North Africa, reinvented its strategy to appeal to teens through gaming.

Fanta: Creating more play in MENA

Tahaab Rais

Campaign details

Brand owner: The Coca-Cola CompanyLead agency: FP7/DXB (Part of McCann Worldgroup)Contributing agency: UM MENA and Power League GamingBudget: 500k - 1 millionCountry:Bahrain, Egypt, Iraq, Kuwait,...

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