Lucozade Sport: Conditions Zone

Matt Tanter

This case study explains how Lucozade Sport, the drinks brand, created a content and social media strategy to build its positioning as enhancing performance during the 2014 football World Cup.

Lucozade Sport: Conditions Zone

Matt Tanter

Campaign details

Brand owner: Lucozade Ribena SuntoryLead agency: Grey LondonBrand: Lucozade SportCountry: United KingdomIndustry: Non-alcoholic, soft drinksChannels used:Content marketing, Earned media, buzz, Email...

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