Activation can make or break your sponsorship

John Goodman

This article details six simple guidelines for activating sports sponsorship for brands, crucial to bring the deal to life, properly align the brand with the sports and meet brand and business objectives.

Activation can make or break your sponsorship

John GoodmanGeometry

Admap: Boost the impact of sponsorship

This article is from the November 2014 issue of Admap, which focuses on 'boosting the impact of sponsorship' marketing strategies.

Unless sports sponsorship...

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