Undoing difficult: Ten years of helping families Change4Life

Change4Life, a public health programme, helped tackle childhood obesity in the UK as a result of the humorous and non-judgemental way it framed the health conversation.

Campaign details

Brand: Change4Life Client: Public Health England Agency: M&C Saatchi

Exec summary

This paper describes working on the same problem for over a decade.

A particularly tricky problem at that. Involving kids, what they eat, how they liv

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