The People's Seat: Putting the world's people back at the heart of the United Nations

The United Nations, the intergovernmental organisation tasked with maintaining international peace and security, re-engaged with the world's people, reaching over 1.3 billion people with a campaign about The People's Seat, a seat at the UN representing the world's people.

Campaign details

Brand: United Nations Client: United Nations Agency: Grey London / WPP

Summary

The United Nations broke protocol to re-engage with the World's people and have their voice heard when and where it mattered most, on one of the biggest threat's

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands