Remixing Audi to Hit the Top Spot

Audi, the car manufacturer, remixed its communications by creating more playful ads to increase the desirability of its cars.

Campaign details

Brand: Audi Client: Audi Agency: BBH London / MediaCom London

Summary

Vorsprung durch Technik. Three words discovered on the wall of an Audi factory in 1982 that would become one of the most enduring brand ideas in history.

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