KFC: Haters gonna hate, use them as bait

KFC, a fast food restaurant chain, promoted its new chunky, skin-on fries in the UK by actively promoting Tweets from its haters that complained about its old fries.

Campaign details

Brand: KFC Client: Yum! Brands Agency: Mother London


You are KFC and your fries are getting abused online for their failings. Yet the new, tastier fries you've been trialing are getting a negative response from your loyal fans who simply hated change.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands