FIFA18: How planning changed the game

FIFA, the game, proved that the virtual world can influence the real one, and got more new players playing FIFA18, breaking its global sales records.

Campaign details

Brand: FIFA Client: Entertainment Arts Agency: adam&eveDDB

Summary

FIFA is one of the biggest games in the world and with the launch of FIFA18, we took it to record breaking new levels of success.

Planning realized that the only way to gr

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