COLLUSION: Strategy for the coming age

ASOS, an online fashion retailer, collaborated with Gen Z artists and activists to launch a new brand in the UK, making it the fourth highest selling brand on the ASOS platform during the campaign.

Campaign details

Brand: COLLUSION Client: ASOS Agency: Uncommon

Summary

In 2018, one of the world's biggest online fashion retailers, ASOS, launched a new brand, COLLUSION. The brand was designed to ensure that ASOS stayed relevant to a new generation,

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