The More the Merrier: ALDI's Christmas invite that opened up Aussie hearts, minds & wallets

Aldi, a supermarket brand, encouraged Australians to shop at Aldi for Christmas by launching a video campaign that touched on Aussies' generosity with a crash landing from Santa.

Each year ALDI needs to re-establish themselves as a desired destination at Christmas. Due to their position in the Australian market as a discount supermarket, people doubt that it's good enough for their Christmas table. Over the years our Christma

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