NZ Transport Agency: Hello

NZ Transport Agency, a state agency in New Zealand, increased awareness of the dangers of using a phone while driving by launching a video ad that showed passengers telling drivers to put them first by intercepting them and their phone.

Client problem

In 2015, the NZ Transport Agency set out to reduce the road risk posed by distracted driving.

Driver distraction was a factor is in up to 30% of crashes, and texting drivers 23 times more likely to be involved in a crash than drivers foc

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