NZ Transport Agency: Belted Survivors

NZ Transport Agency, a state agency, encouraged young men in New Zealand to wear their seatbelts by creating a series of powerful portraits of crash survivors who were saved by their seatbelt.

Client problem

Wearing a seatbelt is almost universally accepted as a good thing to do. Compliance sits at 95% thanks to a system of enforcement, advertising, education promoting the value of seatbelts.

But even so, every year around 100 New Zealanders

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