Uber: Romeo & Julio

Uber, a ride-hailing company, increased positive sentiment in Spain by launching a short film that conveyed the rivalry between fans of two different football teams.

Campaign Purpose

More than 32 million people in Spain (70%) say that they are interested in football. It is an industry in which brands invest more than 350 million euros annually on sponsorship.

Seville's cross-town rivalry, known as "El Gran Derby", stands among the world's greatest football classics. The rivalry transcends football, forming part of the society and culture of a city, Seville, where everything is done in a very passionate wa

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